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      Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.                         Their definition emphasises that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.       If social media sometimes seems like a full-time job, that’s because it is.  The world’s biggest brands have teams dedicated to their social media strategy.       Armed with the latest strategies, software, and spreadsheets, they study behavior and rigorously track every post in their quest to boost engagement and expand reach.     So what about when it’s just you or your small team? As designers and illustrators, we can live or die by

What is Pinterest?        Pinterest is a dynamic social media platform for sharing favourite images, videos, fun media, etc. It can be termed as a visual bookmarking tool.      Using Pinterest, you can connect with other like-minded people by sharing your hobbies and interest through online bulletin boards.      Pinterest has become interesting for any social marketing strategy. The user may be different, but all companies can find a valid reason to be on Pinterest. Interesting Facts: Pinterest is the fourth largest social networking website. Pinterest has over 100million monthly users. 85% of the people that use Pinterest is female. Age wise, 67% of pinners are under the age of 40 and 54% the pinners are women aged 34-55. Two-thirds of the content saved on Pinterest comes from businesses. Why Pinterest is important for business - Plus91 Media How to use Pinterest Marketing for your business?     If you feel that you don't have the time for s